Vermont Agency of Transportation
Summer Child Car Safety Campaign
Many people don’t know just how dangerously hot the interior of a car can get during the summer. The Vermont Agency of Transportation wanted to spread the word about the dangers of leaving children inside a parked car during the summer time, even for a few minutes. The team at HMC Advertising created a video to convey this important message in a way that was not overtly scary or alarming. Our approach put the message into the context of a children’s book, with friendly and inviting graphics, to instead serve as a gentle reminder. My role in this project was creating the animation. This video was used for broadcast TV commercials and gas station TV.
Highway Safety Campaign
Due to an increase of driving-related deaths in Vermont, the Agency of Transportation wanted to promote a message of safe driving. The approach of using words in place of a seatbelt reminds our audience that you don’t just practice safe driving for yourself, you do it for those you love. These ads were created in collaboration with the creative team at HMC Advertising.
